Where raw potential becomes culture.
Born in the heart of Central India, the Brainn Incubator is an independent talent development initiative by Brainn Records Pvt. Ltd., designed to identify, nurture, and empower emerging voices from India’s evolving creative landscape. From lyric writing and rehearsals to studio production, mixing, mastering, and global distribution, the program transforms raw street energy into refined musical expression.
Founded and self-funded by Aniruddha Mishra, it stands as living proof that world-class artistry can emerge from anywhere—even from a tier-2 city built on ambition rather than infrastructure.
The Journey
Cycle 1 began in Raipur, Chhattisgarh, where two young rappers, Entity & GodKid were discovered and guided through a full creative evolution. They were mentored in lyricism, rhythm, songwriting, cadences, flows, and mic delivery—learning how to build emotion and control presence behind the microphone.
- Mentorship in: Lyricism, Rhythm, Songwriting, Cadences & Flows
- Studio Training: Recording, Mixing, Mastering & DAW Production
- Outcome: Brainn Tape – Independently Released Project
The Philosophy
The Brainn Incubator was founded on one conviction: real culture grows when someone takes responsibility for its roots. In a world where access defines opportunity, this initiative creates a safe, skill-driven ecosystem for emerging creators to learn, collaborate, and evolve.
01
Cultural Responsibility
Not a grant or competition — a self-funded act of mentorship and intent.
02
Hands-On Learning
Grounded in empathy, discipline, and Aniruddha Mishra’s 8-year independent journey.
03
Artist Evolution
From raw potential to released art — documented in Brainn Tape.
04
National Framework
Building sustainable artistry from the ground up, cycle by cycle.
Objectives
- To create a comfortable, inclusive, and growth-oriented environment for emerging creators.
- To equip young artists with professional-grade creative and technical skills in songwriting, production, and recording.
- To bridge the gap between regional artistry and professional infrastructure.
- To document the evolution of each cycle as a case study in real artist development — beginning with Brainn Tape.
The Future
The Brainn Incubator: Cycle 2 will expand across new regions, inviting fresh voices, producers, and storytellers to join the movement. Each cycle will document the transformation from raw potential to released art, building a bridge between local roots and global sound.
What began in Raipur as an experiment in faith and mentorship is now evolving into a national framework for independent incubation — where knowledge, empathy, and access converge to create sustainable artistry.
Listen Now
Stream Brainn Tape
- Apple Music - Listen Here
- Spotify - Listen Here
- YouTube Music - Listen Here
- YouTube (Official Audio Cassette) - Watch Here
- Amazon Music - Listen Here
- Gaana - Listen Here
- JioSaavn - Listen Here
Entity
GodKid
Frequently Asked Questions
Your Brainn Incubator Questions Answered
The Brainn Incubator is an independent, self-funded talent development program by Brainn Records Pvt. Ltd., focused on discovering and nurturing emerging musical talent from underserved regions of India.
It was founded and self-funded by Aniruddha Mishra, drawing from his eight-year independent journey in music to mentor the next generation.
Two rappers, Entity & GodKid, were discovered in Raipur, Chhattisgarh, and guided through full artistic and technical development, resulting in the release of Brainn Tape.
Yes. Cycle 2 is expanding to new regions and welcoming fresh voices, producers, and storytellers. Stay tuned for application announcements.
Stream Brainn Tape on all major platforms including Spotify, Apple Music, YouTube, Amazon Music, Gaana, and JioSaavn. Links available above.